Rovski x Eiffel Chong: Seeing Industry Through a Different Lens
Rovski is pleased to share its ongoing year-long collaboration with Malaysian photographer and artist Eiffel Chong, bringing together two different perspectives to explore the relationship between industry, creativity and the stories that surround us.
As a company rooted in manufacturing, technology and industrial applications, Rovski has always been interested in how materials, processes and ideas can shape the world around us. Through this collaboration, Rovski takes that perspective into a different space, supporting Eiffel as he explores industry through photography and his own artistic lens.
Rather than focusing on the technical applications of Rovski's products, the collaboration is about looking at industry differently. Through his photographs, Eiffel observes, interprets and tells stories about the environments, objects and ideas connected to the industrial world, inviting viewers to consider familiar subjects from a new perspective.
For Rovski, supporting this creative process is an opportunity to step beyond its traditional role as an industrial manufacturer and engage with the arts in a meaningful way. For Eiffel, the collaboration provides an opportunity to explore new perspectives, develop his practice and share his work with wider audiences.
The first body of work from the collaboration will be presented during CIMB Artober 2026 at Ombak KLCC from 27 October to 1 November 2026. Further exhibitions and events are expected to follow as the collaboration continues.
This collaboration reflects Rovski's growing commitment to the arts and its belief that meaningful connections can happen between industries and creative disciplines. By supporting artists and providing opportunities for creative exploration, Rovski hopes to contribute to a broader conversation about how industry can be seen, interpreted and experienced beyond its conventional boundaries.
The collaboration forms part of Rovski's ongoing commitment to bringing art and industry together through Rovski Art Initiative, an initiative created to support creative expression and explore new connections between the industrial and artistic worlds.
Rovski welcomes artists and creative practitioners who are interested in exploring similar opportunities. To learn more about Rovski's arts initiatives or to get in touch, visit Rovski.ART or contact art@rovski.com.my.
As a company rooted in manufacturing, technology and industrial applications, Rovski has always been interested in how materials, processes and ideas can shape the world around us. Through this collaboration, Rovski takes that perspective into a different space, supporting Eiffel as he explores industry through photography and his own artistic lens.
Rather than focusing on the technical applications of Rovski's products, the collaboration is about looking at industry differently. Through his photographs, Eiffel observes, interprets and tells stories about the environments, objects and ideas connected to the industrial world, inviting viewers to consider familiar subjects from a new perspective.
For Rovski, supporting this creative process is an opportunity to step beyond its traditional role as an industrial manufacturer and engage with the arts in a meaningful way. For Eiffel, the collaboration provides an opportunity to explore new perspectives, develop his practice and share his work with wider audiences.
The first body of work from the collaboration will be presented during CIMB Artober 2026 at Ombak KLCC from 27 October to 1 November 2026. Further exhibitions and events are expected to follow as the collaboration continues.
This collaboration reflects Rovski's growing commitment to the arts and its belief that meaningful connections can happen between industries and creative disciplines. By supporting artists and providing opportunities for creative exploration, Rovski hopes to contribute to a broader conversation about how industry can be seen, interpreted and experienced beyond its conventional boundaries.
The collaboration forms part of Rovski's ongoing commitment to bringing art and industry together through Rovski Art Initiative, an initiative created to support creative expression and explore new connections between the industrial and artistic worlds.
Rovski welcomes artists and creative practitioners who are interested in exploring similar opportunities. To learn more about Rovski's arts initiatives or to get in touch, visit Rovski.ART or contact art@rovski.com.my.
Aug 19,2026